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New reality TV spoof mocks westerners’ stereotypes of Africa

SAIH has launched its new video “Who wants to be a volunteer”. The new video contains elements of humor and reality-TV to illustrate some of the most stereotypical representations of Africa.

The video is the follow up of the music video hit Radi-Aid: Africa for Norway from 2012 and charity video parody Let’s Save Africa, gone wrong, which have been seen by millions from all over the world. In March, the latter became one of the 10 winners of ”ads worth spreading” by the web communication gigant TED.

- We want to end stereotypical and pessimistic communication in fundraising campaigns. Lack of knowledge and bad consiousness leads us to believe in simple solutions when confronted with an unjust world, says Pedersen.

The new video raises attention to images of Africa many can relate to, the creators think. The video is not a critique of youth traveling to Africa to work as volunteers, but rather of the simplistic exotification of the continent that still dominates today.

Awarding the worst and best fundraising campaign

Also this year, the video is made in colaboration with the Durban, South Africa, based company iKind. The release marks the beginning of the voting for the international Rusty Radiator Awards. On the 2nd of December, the best and worst fundraising campaign will be awarded. The selected videos are nominated by an international jury.

- With Africa for Norway, we saw an enormous international interest to change stereotypes conerning developing countries. The goal with the award is to promote creativity and innovation in aid communication, says Pedersen.

Among this year’s nominated videos are Save the Children UK ”Most Shocking Second a Day Video”, selected for the Golden Radiator category, which goes to the charity offering the most innovative and empowering vision. In the Rusty category, which goes to the charity producing the most cliched and unhelpful fundraising video, Concern Worldwide is nominated with ”Hunger Stops Here”.

For more information about the jury, the nominees and the Rusty Radiator Award: www.rustyradiator.com/.

Nyheter som engasjerer i kampen for utdanningsrettferdighet

Nine logos of various student organizations, including NSO, SAIH, and different student parliaments.Nine logos of various student organizations, including NSO, SAIH, and different student parliaments.

Nyhet

Norske studentorganisasjoner i solidaritet med studentaktivister i Zimbabwe

SAIH og åtte norske studentorganisasjoner står sammen om en felles solidaritetserklæring etter at studentaktivister i Zimbabwe er blitt arrestert, utsatt for vold og rettsforfulgt for fredelige protester mot et omstridt grunnlovsforslag.

Les nyhet
A panel discussion with three people on a stage in a white tent, two seated on a red sofa, addressing an audience. A large screen behind them displays 'DEMOKRATISK FORSVAR I EN NY TID' and an image.A panel discussion with three people on a stage in a white tent, two seated on a red sofa, addressing an audience. A large screen behind them displays 'DEMOKRATISK FORSVAR I EN NY TID' and an image.

Nyhet

Møt SAIH på Arendalsuka!

Arendalsuka går av stabelen 10.–14. august i år. SAIH deltar i en rekke arrangementer om norsk utviklingspolitikk, akademisk frihet, transnasjonal undertrykkelse og beskyttelse av menneskerettighetsforsvarere. Her finner du en oversikt over hvor og når du kan møte oss.

Les nyhet
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Nyhet

SAIH blir med i "Oslo som Pusteromsby"

SAIH går inn som formell partner i Oslo som Pusteromsby. Sammen med andre sentrale menneskerettsorganisasjoner skal SAIH bidra til å gi truede menneskerettighetsforsvarere et pusterom for hvile, trygghet og kapasitetsbygging – med særlig fokus på studenter og akademikere.

Les nyhet
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Nyhet

50 år sidan Soweto-ungdom endra historia. No er det vår tur

For oss i Noreg kan historia om Soweto verka fjern, men ho handlar om noko som gjeld ungdom overalt.

Les nyhet
A crowd of protestors, one holding a sign that reads "DO ONLY THE RICH DESERVE EDUCATION?!".A crowd of protestors, one holding a sign that reads "DO ONLY THE RICH DESERVE EDUCATION?!".

Nyhet

Det som kan telles er ikke alt som teller

Asle Toje har rett om en ting: bistandssystemet er overmodent for reform. Det er det få som jobber med internasjonalt utviklingssamarbeid som er uenige i. Spørsmålet er ikke om bistanden bør endres, men om vi skal bevege oss fremover eller bakover.

Les nyhet
A man with light hair and blue eyes, wearing a black suit and red tie, smiles subtly against a grey background.A man with light hair and blue eyes, wearing a black suit and red tie, smiles subtly against a grey background.

Nyhet

Vendepunktet som forsvant

Ved første anledning velger regjeringen å ta penger fra bistandsbudsjettet for å dekke økte utgifter til mottak av flyktninger i Norge.

Les nyhet

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