Our vision for the campaign is that Norwegian students and academic reflect on their image of the South and become more aware of students’ and academics’ responsibility in societal development world wide.

The campaign is meant to last throughout 2007, but there will naturally be periods of more intense focus on the issues pertaining to this particular campaign. In March, different branches of the organization will get together to discuss the theme and learn from each other, and prepare for a week in April dedicated to campaigning. During this week, both the political leaders and the local chapters of the organization will arrange seminars and meetings, host events and arrange political stunts, many of which will be directed towards Norwegian students. We also hope to reach the media, other aid organizations, student organizations, and the political leadership in Norway with our message.